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// Case study — Branding
Chicken Scratch.
Brand identity for Chicken Scratch, a startup where people write, publish and read content all about birds.
ServicesBranding
IndustryPublishing & content
Year2024
// 01 — Overview
About the project.
Design Branding for Chicken Scratch, It's a startup where you will get all content about the Birds, Write and publish.
The challenge
Chicken Scratch needed a brand that feels friendly and memorable to bird lovers while still working as a serious place to write and publish.
Our approach
We created a playful but clean identity, with a distinctive logo and colour palette that works across the platform and its content.
// 02 — Key features
What we designed.
01
Logo design
A memorable mark with a nod to the bird theme.
02
Colour palette
Warm, friendly colours for a welcoming brand.
03
Brand system
Rules that keep every touchpoint consistent.